Uncharacteristically, Apple botched the product launch for the iPhone 5. The embedded Apple map app was far inferior to Google maps, which was used in earlier versions of the iPhone. Subsequently, Apple’s top management team also experienced sudden turnover, with some of its executives being forced out. In one instance ,CEO Tim Cook asked Scott Forstall, vice president of iPhone and IOS Software and a Steve Jobd protégé, to leave after Forstall refused to sign an apology letter to customers for the shortcomings on the iPhone5’s mapping service. The head of Apple’s famed retial operations was also forced out after only six months on the job.