ISUZU Brand image not attract to Gen Y
No differentiation among other pickups
1. Intense competition means limited market share
2. It was unable to sustain its passenger car business
3. Also unable to sustain SUV business which is diesel powered which could have been their strength
1. It can revive the car segment with the help of its shareholders like Toyota & Mitsubishi who are among large shareholders
2. It can leverage its alliance with GM & Nissan-Renault for its business benefits
3. It can use its innovations in diesel technologies for smaller cars for markets like Africa
4. Further penetrate the Bus segment