Facebook vs. Twitter: Engagement
Engagement could easily be the deciding factor between marketing on Facebook or Twitter. Over the past few years, companies have complained about the significant decrease in the amount of organic reach their Facebook posts were getting. The main complaint being that unless you pay to “boost” a post, your content won’t get anywhere near its maximum reach. Research from the team at Social@Ogilvy showed that organic reach for content posted to Facebook declined by 49% in less than six months. As you can imagine, that also had an impact on the amount of engagement posts started to receive.
Despite the drop in organic reach, Facebook posts still get engagement. But how does it stack up against Twitter?
According to this study from Forrester, for every one million Twitter followers there were 300 interactions. For every one million Facebook followers, there were 700 interactions.
Facebook vs. Twitter: EngagementEngagement could easily be the deciding factor between marketing on Facebook or Twitter. Over the past few years, companies have complained about the significant decrease in the amount of organic reach their Facebook posts were getting. The main complaint being that unless you pay to “boost” a post, your content won’t get anywhere near its maximum reach. Research from the team at Social@Ogilvy showed that organic reach for content posted to Facebook declined by 49% in less than six months. As you can imagine, that also had an impact on the amount of engagement posts started to receive.Despite the drop in organic reach, Facebook posts still get engagement. But how does it stack up against Twitter?According to this study from Forrester, for every one million Twitter followers there were 300 interactions. For every one million Facebook followers, there were 700 interactions.
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