The establishing project of Tom yum kung & Thai spice Factory restaurant can be broadly divided into following five categories
1. to study Tom yum kung consumer’s behavior.
2. to study marketing strategies to apply with the established project Tom yum kung & Thai spice Factory restaurant business for more efficiency.
3. to study the trend and the possibility for establishing the new Tom yum kung & Thai spice Factory restaurant business. The sample group is the people who use the service in 5 restaurants, which is 50% of the restaurants in Bangkok. By choosing the restaurants that always have many consumers, consists of 5 restaurants: 1. Baan Ying restaurant 2. Greyhound cafe restaurant 3. My Cafe The Library restaurant 4. Coffee Bean by Dao restaurant 5. Rosniyom restaurant, by collecting the questionnaires from the sample restaurants, 77 questionnaires per restaurant which total 385 randomly selected samples from people who use the service during May 2558 by using descriptive statistics (includes the frequency Presented as frequency distribution table, both one-way and two-way and explain with description).