Further, mainly personal and social factors influence attitude towards the proposed technology and the firm. The application itself enjoys spurious loyalty while contributing to building customer loyalty for the airline. A free to use mobile travel guide application filled with information provided for by flight crews helps in strengthening customer loyalty for the firm by appealing to personal and social factors. The results of this paper indicate that the extension of mobile services by a travel guide application is worthwhile for an airline as it can be considered as a possible tool to increase customer loyalty.