The international sales manager does not understand or try to adapt to Swedish ways of doing business, so there is no arrangement or appointment made with the Swedish firm before he arrived in Gothenburg. He also thought that the purchasing manager make the business decision based on relationship and will make the business decision alone, thus he had chosen a table with only two seats when the purchasing manager agreed to meet him for 10 minutes in the café. He tries to take things slowly and to spend time forging a good relationship and showing what he could do, but this situation did not suit him at all because the purchasing manager came to the café along with four other people.