Organizations are finding that they are having a challenging time finding the workers with the competencies they need to
perform a wide variety of jobs at the wage rates offered, regardless of worldwide location. Workers at every level are more important than ever to multinationals that hope to be competitive, both globally and locally. As a consequence. Firms have to make themselves more attractive. In doing so they are finding that they differentiate the pool of potential applicants and construct different approaches to making themselves attractive. In other words, they need to develop different ‘‘employee value propositions’’ (EVPs). Guthridge et al. (2008) present various EVPs developed by companies such as Tesco in the UK. For example, the UK retailer Tesco develops separate recruiting and selection tactics for applicants for frontline clerks depending upon whether they are straight from school, are part-time or graduates wanting full-time work. There is a separate website whose materials and language are tailored to that group. Tactics used for different groups are based on what the firm will be most effective and valued by the applicants, not on the firm’s view that some applicants are more valuable than others. Of course firms can also utilize a strategy involving mergers and/or acquisitions to facilitate and enhance the identification and acquisition of key talent. This strategy can also reduce the need for the firm to provide training and development programs in order to develop the competencies needed from the key talent.