For lesser-known or smaller brands without the financial muscle or profile
to establish vertically integrated business models that include distribution
capabilities, an emporium-style concept provides a great platform to showcase
the new brand alongside more established brands which act as a draw for the
jewelry-loving consumer. What makes this approach particularly interesting for
manufacturers looking to expand from national to international markets is the
scope to reach a significantly wider audience, and gain access to the infrastructure
and distribution channels.