One of our best-selling products is our "Don't despair, repair! Deep conditioning mask." Really our whole thing, even though we're a natural product line we don't really tell people how to run their lives when it comes to hair care. A lot of our customers get chemical treatments; they use flat irons on their hair every day. What we can tell you is that if you use the right products, products that are natural and don't have a lot of harsh chemicals, they can really undo that damage. You have to try to think about your hair care regimen holistically.