Product Design The team worked closely with partners to develop ways to cut costs yet maintain
value: “From a technical point of view we had the plant manager, Nemeth and his team, and
suppliers with us, and then the regional R&D was also fully behind us. We borrowed the technology
for this product from something that we had in our technology pool,” Azevedo said. “I had launched
it before so I knew it.” To cut time to market, they bypassed much standard research protocol.