The individual comments were dependent on the individual experience with ICT tools in agriculture as well as the automated functionalities experienced in current farm machinery. Danish farm managers pointed to the user friendliness as an important aspect in the system, while the Greek counterparts mostly mentioned the financial benefits using such a complete system. Yield mapping, especially for farmers cultivating cereals, was seen as important to include, as well as operations planning especially for crops activities such as irrigation and weed control. On the other hand, farmers managing orchards for fresh produce requested information about the personnel for the manual operations as a supplement to information about machinery that otherwise handles the products.