The prime mover of (All Stars) Converse is Marquis Mills Converse (hence, defined the name of the company). He established a shoe company which he named Converse Rubber Shoe Company in Malden, Massachusetts in February 1908. It was actually a rubber shoe company for kids, men, and women. The business establishment was in stable production and went very well. Thirteen years later, Converse started producing athletic shoes for tennis which is a pretty popular sport at that time. In 1917, the company started out the production of trainers for basketball sports.