Preppy fashion has its roots in the Ivy League style of dress, which started around 1912 and became more established in the late 1950s.[5] J. Press represented the quintessential Ivy League style, stemming from the collegiate traditions of Ivy League schools. In the mid-twentieth century J. Press and Brooks Brothers both had stores on Ivy League school campuses, including Harvard, Princeton, and Yale. Preppy fashion emerged in the 1970s with cues from the original Ivy League style.