Intra Sub-Saharan Africa• . This region is estimated to have a relatively inelastic demand compared to North America, with an elasticity multiplier of 0.6. African economies have a much smaller middle class. Travel is concentrated among higher income individuals who are less price-sensitive.
Intra South America• . This region is estimated to be at the more elastic end of the scale, with an elasticity multiplier of 1.25. There is an emerging middle class making the region more price elastic plus LCCs are emerging in Brazil, Chile and Mexico.