10:57 No, it's about being the kind of person who takes the initiative to doubt the default and look for a better option. And if you do that well, you will open yourself up to the opposite of déjà vu. There's a name for it. It's called vuja de. 11:12 (Laughter) 11:15 Vuja de is when you look at something you've seen many times before and all of a sudden see it with fresh eyes. It's a screenwriter who looks at a movie script that can't get the green light for more than half a century. In every past version, the main character has been an evil queen. But Jennifer Lee starts to question whether that makes sense.She rewrites the first act, reinvents the villain as a tortured hero and Frozen becomes the most successful animated movie ever. So there's a simple message from this story.When you feel doubt, don't let it go. 11:49 (Laughter) 11:52 What about fear? Originals feel fear, too. They're afraid of failing, but what sets them apart from the rest of us is that they're even more afraid of failing to try. They know you can fail by starting a business that goes bankrupt or by failing to start a business at all.They know that in the long run, our biggest regrets are not our actions but our inactions.The things we wish we could redo, if you look at the science, are the chances not taken. 12:20 Elon Musk told me recently, he didn't expect Tesla to succeed. He was sure the first few SpaceX launches would fail to make it to orbit, let alone get back, but it was too important not to try. And for so many of us, when we have an important idea, we don't bother to try. But I have some good news for you. You are not going to get judged on your bad ideas. A lot of people think they will. If you look across industries and ask people about their biggest idea, their most important suggestion, 85 percent of them stayed silent instead of speaking up. They were afraid of embarrassing themselves, of looking stupid. But guess what? Originals have lots and lots of bad ideas, tons of them, in fact. Take the guy who invented this. Do you care that he came up with a talking doll so creepy that it scared not only kids but adults, too? No. You celebrate Thomas Edison for pioneering the light bulb. 13:17 (Laughter) 13:19 If you look across fields, the greatest originals are the ones who fail the most, because they're the ones who try the most. Take classical composers, the best of the best. Why do some of them get more pages in encyclopedias than others and also have their compositions rerecorded more times? One of the best predictors is the sheer volume of compositions that they generate. The more output you churn out, the more variety you get and the better your chances of stumbling on something truly original. Even the three icons of classical music -- Bach, Beethoven, Mozart -- had to generate hundreds and hundreds of compositions to come up with a much smaller number of masterpieces.Now, you may be wondering, how did this guy become great without doing a whole lot? I don't know how Wagner pulled that off. But for most of us, if we want to be more original, we have to generate more ideas. 14:15 The Warby Parker founders, when they were trying to name their company, they needed something sophisticated, unique, with no negative associations to build a retail brand,and they tested over 2,000 possibilities before they finally put together Warby and Parker. So if you put all this together, what you see is that originals are not that different from the rest of us. They feel fear and doubt. They procrastinate. They have bad ideas.And sometimes, it's not in spite of those qualities but because of them that they succeed. 14:47 So when you see those things, don't make the same mistake I did. Don't write them off.And when that's you, don't count yourself out either. Know that being quick to start but slow to finish can boost your creativity, that you can motivate yourself by doubting your ideas and embracing the fear of failing to try, and that you need a lot of bad ideas in order to get a few good ones. 15:07 Look, being original is not easy, but I have no doubt about this: it's the best way to improve the world around us. 15:15 Thank you. 15:16 (Applause)