More recently, SNCF’s operations have had to change dramatically as the railways are opening up to competition. The most dramatic shift is that SNCF needs to aggressively sell itself as a company and as a brand, while still competing on price.
More recently, SNCF’s operations have had to change dramatically as the railways are opening up to competition. The most dramatic shift is that SNCF needs to aggressively sell itself as a company and as a brand, while still competing on price.