Coalitions are all about synergy, especially when it comes to expanding your public relations reach.
These are the people and organizations who can help sway the main deciders. They could be other political leaders, organizations with special clout such as a chamber of commerce or a citizen group, an advisor, staff or even a neighbor of the primary target. Not everyone who has influence should be listed here, but identifying five to eight strong secondary targets will help you channel the campaign resources in the right direction.