Website type indicates whether the study used: (1) an
existing website, (2) created a new website for the study,
(3) created a new website based on the elements of an
existing website or (4) whether the study did not use any
website. In the last option, the participants were generally
requested to complete a survey based on their last purchase.
Most of the studies (28/56) did not use any website.
Seventeen studies used an existing website, five used the
elements of an existing website to create a new one, and
six created a new website. It can be argued that this
demonstrates the preference of not using a website for the
sake of convenience and saving time.