Has the choice for a fixed headrest support been the response to findings from passenger surveys?
Passenger focus groups and co-creation sessions (Big Talks) were carried out all across the world (Abu Dhabi, London, Sydney and New York) at the very beginning of the project with Etihad’s frequent flyers and other airline passengers.Some radical economy concepts and insights came out of these early co-creation sessions which helped to inform our early design work. The early ‘blue sky’ concepts played with different layouts, heights, direction of travel, functionality, privacy, etcetera, all of which had the aim of giving the economy passenger a much more enjoyable and special customer experience than is currently on offer today.