Another aspect of the convenience factor found to impact consumer satisfaction was the speed
of service. Obviously, convenience and quick service are part of the value that consumers are looking for
in their buying behavior. In fact, to keep prices low, quick service restaurants typically operate with low
profit margins. As such, the quicker that purchase orders are completed the quicker the turnover. Higher
turnover allows for higher overall profits over a given period of time. Operational efficiency is a key aspect of successful quick service restaurants (Pettijohn et. al. 1997). Processes and production processes must be efficient and consistent to minimize the time between when a customer places and receives their
order. Several strategies can decrease service time including using technology to outsource the ordertaking
process to a call center, employing more people at key times, or using technology to speed up the
food preparation time.
Another aspect of the convenience factor found to impact consumer satisfaction was the speedof service. Obviously, convenience and quick service are part of the value that consumers are looking forin their buying behavior. In fact, to keep prices low, quick service restaurants typically operate with lowprofit margins. As such, the quicker that purchase orders are completed the quicker the turnover. Higherturnover allows for higher overall profits over a given period of time. Operational efficiency is a key aspect of successful quick service restaurants (Pettijohn et. al. 1997). Processes and production processes must be efficient and consistent to minimize the time between when a customer places and receives theirorder. Several strategies can decrease service time including using technology to outsource the ordertakingprocess to a call center, employing more people at key times, or using technology to speed up thefood preparation time.
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