1. Introduction
Until recently, Kenya has been a popular tourist destination in Africa receiving over 6% of the total international tourist arrivals to the continent. Most of the country’s tourism is based on wildlife safari. About 10% of the country has been set aside for the conservation of the African savanna wildlife and the promotion of safari tourism.
overseas tourist advertisements and commercials as, ‘the original home of safari tourism’, ‘the home of the big five’, ‘the wildlife Mecca’ and ‘a paradise for holiday makers’. These tourism promotional phrases are com-monly used by overseas tour operators and travel agents.
Postmodern social and economic changes, especially in the developed countries in the North, have enhanced the value of natural areas and the promotion of nature-based tourism and recreational activities.