Last spring, LexisNexis integrated licensed blogs into its online research platform. "We were looking at not only the current state of what people trust and rely on, but ... we wanted to also look at what's possibly happening in the future," said Jennifer Aleknavage, LexisNexis' communications manager. "What's interesting is that new media doesn't take away from traditional at all."
Though the company has done news surveys in the past, this is the first time it has explored attitudes toward emerging media forms.