1.Even if you're on the uptrend of new technology, competitors will quickly drive down the prices. Your pricing plans for any new technology of your own should be to very quickly recoup any R&D (research and development) expenses you have, plus your launch expenses.
Example: Gillette spent over $750 million developing the Mach 3, which was quickly supplanted by razors with even more blades. Gillette had to earn back their research and development costs quickly in the price they set at the launch.
2.There's nothing pretty about the price you can command for yesterday's hot technology anything.While some industries will allow you to continue selling a last-generation product for a long time, the price you can command for it will inevitably be driven down.