In this hottest masterpiece, the Guru of management analyzes the forces that will shape the future of organizations, managers and ultimately society as a whole.
Throughout the book, which is divided in seven parts, the author shows that what is successful and accepted today is most likely to be entirely counterproductive in the years ahead.
Peter Drucker’s main idea
Managers need to adopt new paradigms and address new challenges arising from the changing social, economic and demographic realities of the evolving marketplace. Regarding the most important challenges companies will face, a survey conducted by the financial Times corroborates the author’s main argument.
Drucker demonstrates how only organizations which move boldly forward, working their way through the myriad of issues that arise, stared any chance of prospering in the future. We share a similar opinion considering that the future of society as a whole rests squarely on the ability of managers to react successfully to the challenges they currently face.