Motivate and Incentivize.
Kudos to execs and management teams who are able to successfully establish a unified, common goal and understand how the various parts of a whole intertwine. Half of the battle is won. The final steps in eliminating silos cover execution and implementation. Motivation can vary across teams, and most importantly across individuals. What really defines a successful manager is one who is able to identify what key components motivate each of their employees and how to communicate this effectively to a wide-range of audiences. Once the common goal has been identified, each member of the management team must incentivize their employees accordingly.
If your common goal is to revamp the reputation of your company, then one of your objectives might be to improve the quality of your product. If the objective is to improve the quality of the product then your employee incentives should be built to maximize this desired result. For example, someone in product development might receive an incentive for reducing bugs within deadline; while the customer service representative might receive an incentive on increasing customer satisfaction. Incentives will go a long way with motivating employees; however, it is not all that is needed. Managers need to remember that motivation encompasses a wide variety of tactics including common interests, individual investment in growth, shared voice, and positive words of encouragement. All of the tactics described within Motivation are designed to avoid the “it’s not my job” attitude and encourage input, team work, and most importantly – productivity.