8. Leadership. Hospitality managers are conscious of the responsibility and opportunities of their position of leadership. They realize that the best way to instill ethical principles and ethical awareness in their organizationis by example. They walk their talk!
9. Reputation and morale. Hospitality managers seek to protect and build the company’s reputation and the morale of its employees by engaging in conduct that builds respect. They also take whatever actions are necessary to correct or prevent inappropriate conduct of others.
10. Accountability. Hospitality managers are personally accountable for theethical quality of their decisions, as well as those of their subordinates.