Data Collection. To achieve the ultimate goal of creating
a self-sustaining healthy eating/local food smartphone app,
the team needed to understand more about the food related
goals and behaviours of study participants, and how these
may vary by sociodemographic characteristics. The team
used mixed methods for collecting data, including: (1) an
upfront food survey to assess dietary habits and goals before
receiving the intervention; (2) message uptake tracking online
using Google Analytics (GA); (3) experience sampling during
the intervention through telephone interviews; and (4) a
follow-up food survey to assess change in dietary habits and
goals after the intervention.