In 2008, Tata purchased the iconic British brands Land Rover and Jaguar and began selling passenger cars and pickup trucks in the D.R. Congo and announced its "people's Car," named the Nano . The Nano hit the market in 2009 at a base price of about $2,250, and won India's Car of the Year award. Tata began exporting the Nano to South Africa, Kenya, and developing countries in Asia and Africa. In that year, Tata purchased the remaining 79 percent of Hipo Carrocera and purchased a 50.3 percent interest in Miljo Grenland/Innovasjon, a Norwegian firm specializing in electric vehicle technology. Also, Tata entered into an agreement with Motor Development International (MDI) from Luxembourg to develop an air-powered car. In 2010, the Tata Nano Europa was set up for sale in developed economies, especially country markets in Europe.