Family Dollar is banking on the ShopperGauge Retail Learning Lab, which uses a combination of non-obtrusive monitoring cameras, as well as advanced analytics to measure traffic, dwell time and shopper engagement with pre-identified points, coolers, displays or shelves, combined with digital sensors to measure actual product takeaway from the display or shelf. In addition,real-time shopper movement data is captured at
entry, aisle, endcap, shelf, off-shelf and checkout locations for a more complete picture of store traffic. This data is then married to the store’s transaction log data to generate quantifiable metrics showing how many shoppers visited each location
and which brands were most effective in engaging and converting them to purchase