Positioning is a concept requires the restaurant company to decide where it is placed in the customer's mind. Using a combination of four aspects that draw revenue -- product, price, place and promotion -- the company decides where it sits among the competition and within the minds of the consumer. Positioning helps direct and narrow brand awareness. A quick way to put positioning into practice is to identify the target audience by recognizing the area the restaurant is in -- a business lunch eatery location, a family lunch or dinner location or a get a meal quick anytime location. Consistent radio, print ads and coupons focused on the audience and the product offering keeps the restaurant brand in the forefront.