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2.) Signaling Effect
Due to asymmetric information between managers and shareholders, shareholders often look at management decision for indications about the future performance of the company. Therefore, if FPL management decides to decrease the dividend, the market often views this as a negative sign regarding future profits and their stock price will decline. On the other hand, if management increases the dividend this sends a positive signal to the market which will lead to an increase in the price of the stock.