Designing for digital
The number of places and ways consumers shop today demands a fresh approach to the concept of shelf appeal. What is effective in the grocery aisles may well be too subtle or simply too small to jump out from the smartphone of a Millennial placing a grocery pick-up order during her bus ride to work. Packages that have “billboarding” potential are a great canvas for eye-catching graphics and bold colors that characterize modern campaigns. In the two-dimensional digital shopping space, flat, fully printable packages have an advantage over curved ones partially covered by labels.