BMW has a dealerised network for the sales of its automobiles. BMW does not go through automobile distributors, but directly appoints showroom dealers, because the investment is very high to assign a distributor and the margins are less for showrooms. Thus, BMW has its authorised showrooms and the cars are sold from showrooms to customers. However, for distribution of spare parts, BMW does have distributors and stockists at strategic locations. The showrooms of BMW are found to be present in the most premium parts of urban cities. Even in a place like Mumbai, you will find only 3-4 showrooms of BMW, and not more. Because, BMW will lose some of its brand image if it distributes products too aggressively.