They viewed process both in static and dynamic mode.
In a static mode,
they argued that the choice of process was contingent on the
context of manufacture,
in particular the volume and variety of the production task.
ts origins can be traced back to the work of Woodward (1965),
but
the first main exponents in manufacturing strategy
were Hayes and Wheelwright
(1984) in their product process matrix
They showed how misalignment could lead to
poor manufacturing and business performance.