In high-context cultures, less information is contained in the verbal part of the message,as much more information is in the context of communication,which includes the background,associations,and basic values of the communicator.Who you are-that is,your values and position or place in society-is crucial in the high-context culture,such as Japan or the Arad countries.Bonds between people tend to be strong and there is a deep involvement of people with each other.They get along with much less legal paperwork than is deemed essential in low-context cultures such as the United states.In a high-context culture,a person's word is his or her bond.There is less need to anticipate contingencies and provide for external legal sanctions in a culture that emphasizes obligation and trust as important values. In these cultures,shared feelings of obligation and honor take the place of impersonal legal sanctions.Greater distinctions are made also between insiders and outsiders;and cultural patterns are enduring and slow to change.In such cultures,an awareness of the cultural environment is essential to create receptivity for an innovation coming from the outside