this journal features insights and experiences which help readers develop their own strategic planning. it looks at how new ideas at home and abroad can be integrated into a coherent strategy to improve the level of professionalism within the retail industry.
these challenges are addressed in the journal by the experts in the field who suggest possible plans of action and provide a forum for retailers and suppliers worldwide.
who should read this journal?
-senior managers in all categories of the retailing, distribution and manufacturing sectors
-academics teaching or with research interest in this field
-students requiring integrated material in the retailing area
so to help develop strategies that really work, subscribe to the international journal of retailing.