However, a substantial body of work is emerging that identifies the persistent need for greater integration between marketing and supply chain functions generically (Fisher, 1997; Green, Whitten, & Inman, 2012) and Green Marketing (GM) and Sustainable Supply Chain Management (SSCM) specifically (Bhat, 1993; Chan, He, William, & Wang, 2012; Liu,Kastriratne, & Moizer, 2012; Sharma et al., 2010; Vachon & Klassen, 2008).