Greetings in Chile. In past generations, it was somewhat common for women and young men to greet male and female friends with a kiss on the cheek. However, for many years the trend has been for a cheek-kiss only between men and women (i.e., not between men, but typically, yes, between women). Close male friends more typically greet one another with an "abrazo" or hug, which usually does not involve face contact.