The year 2003 brought new opportunities as cisco entered the consumer segment with the acquisition of linksys, a home and small-office network gear maker. By 2004,cisco offered several home entertainment solutions,including wireless capabilities for music,printing,video,and more.since previous marketing strategies had Targeted corporate and IT decision makers,the company launched a rebranding campaign in 2006,to increase awareness among consumers and hlep increase the overall value of cisco's brand."the human network"campaign tried to "humanize" the technology giant by repositioning it as more than just a supplier of switches and routers and communicating its critical role in connecting people through technology.the initial results were positive.cisco's revenues increased 41 percent from 2006 to 2008,led by sales increases in both home and business use.by the end of 2008,cisco's revenue topped $39.5 billion and businessweek ranked it the 18th biggest global brand.