structured ecotourists comprised 27.5% of the malaysian ecotourists in kinabaru park although initially the largest segment comprised the structured ecotourists (42.9) after the discriminant analysis it was found that only 27.25% of the respondents were of structured ecotourists this study found that this particular segment resembled mostly the soft ecotourists displaying no significant evidence with the soft ecotourists on the items measuring anthropocentrism learning expectations of services travel party travel arrangements and likeness for independency of interpretations these segment however were mor inclined towards the hard end of the continuum by comparable mean values between the hard ecotourist in terms of physical challenges the most apparent trait that distinguished the structured ecoyourists in this study was their objection towards