Not only can marketers use these new channels to communicate, but for marketers themselves technology has proven extremely beneficial. With services such as Asana, Youtube, and Constant Contact, marketers can easily plan out executions months in advance and organize their media. A new approach to marketing was recently more effectively implemented due to technology: Integrated Marketing Communications.[3] Due to different forms of technology that exist, marketers can create consistent and singular messages between all platforms. This approach gives the brand several advantages when communicating with consumers. For example, a company could make sure that their banner ads directly relate to a television or online video ad that offers a sales promotion, all while communicating benefits of one brand’s product. Doing so can increase awareness for the brand as well as the resonance between consumers and organizations.