. Engage your stakeholders and understand their current and future needs.
A stakeholder is any person involved in or affected by a project. The involvement of stakeholders such as users and customers adds considerable value at all stages of the project. Engaging the stakeholders is a powerful mover for change, while ignoring them can lead to failure. When viewed from a stakeholder perspective, your project might be just one more problem they have to cope with. If their consent is required to make things happen, it is unwise to ignore them.