Reconciliation of cultural differences can be approached in a number of different ways.The most common one is to adopt one partner's culture as dominant.The other alternative is to separate or limit the activities of the partners so as to minimise culture interaction and hence the likelihood of cultureal clashes.These not only limit the prospect of cultural conflicts but also reduce the potential of the partners learning and benefiting from each other's culture and business experience.The most integrative approach remains to face up to, manage cultural difference by involving partners at all levels, and participate in cross-cultural development programmes.