Occupation: - 18% of total sample are working in private organizations, 33% are government servants, 32% of them are university staff and the remaining 17% are students. 10% of milk powder consumers have a positive perception about marketing mix 90% of others hold a weak opinion about marketing mix. On the other side 34% of toothpaste users posses strong positive perception about 4 Ps 66% of the consumers have weak opinion about marketing mix. Further 75% of milk powder consumers and 65% of toothpaste consumers have high brand loyalty. In the case of high involvement products (Motor cycle), the majority of respondents (60%) revealed strong positive opinion about marketing mix. At the same time 60% of motor bicycle holders are a low brand lower. Correlation coefficient for high involvement and low involvement products.