Product development is another fact

Product development is another factor that will infl uence
global market improvements.
But current overcapacity will last for at least a few more
years. The World Plastics Annual Study sees this as a
serious threat for producers in terms of achievable margins.
“The non-integrated players, and those with old or
badly-located plants, are obviously the most-exposed”,
says the study.
Macroeconomic challenges that have to be dealt with will
include bringing government spending under control in the
West and China’s efforts to rebalance its economy away
from investment and towards domestic consumption.