Websites
Many resorts, including All Seasons Resort Lodging, use their websites as a key marketing tools. Website marketing can help level the playing field between chain resorts and independent resorts, according to "Internet Marketing and Distribution for Resorts." Websites can include professional photography, virtual tours, online videos, booking information and online forms for making reservations. They may also provide invaluable feedback forms so resorts can identify strengths and targeted areas of improvement. Strategic online partnerships with complementary industries, such as airlines, car rentals, or fare-finding websites, can result in mutual referrals.