Neves says there’s plenty of opport

Neves says there’s plenty of opportunity for growth in markets such as China, India, and especially Russia, where he says Ferfetch is growing by “triple digits” despite an economic crisis. He’s also diversifying with brick-and-mortar shops. In May, Farfetch bought Browns, a boutique in London’s Mayfair district credited with discovering McQueen and John Galliano, and Neves says Browns will start adding items from the site in December. He also says he’s planning to set up image-recognition software that can identify a customer entering the shop and glean from electronic records whether she’d like help, a dressing room, or a heads-up that a jacket she tried on a month ago is now on sale.