INTRODUCTIONCommunication is the fo

INTRODUCTION
Communication is the foundation of organizing civilizations and cultures, Communicative modern instruments prepare on appropriate bed to create mutual Communication. It should be noted that Communication with persons and customers creates an opportunity for organizations in order to prepare information's about their products and their services. Also, with receiving viewpoints of their customers and persons, it is necessary
that to perceive needs of market as well as needs of themselves in a better way. Studying issued but comes from these viewpoints makes that a product has demanded in accordance with market needs. As a result, preparing a product based on customer's need will have caused a
better selling and a better influence. social media is one of the suitable instruments to create a strong relationship and interaction between customers and prepared product .
Therefore, social media should have the capability of attracting customers and progressing with organization activities. Then the most important key in today's world
competitive is that to originate interest and attend customers to social media of organization. Thus, in this study, we have attempted to identify factors of success of social media from the view of Iranian people. Hence, issued out comes from this study can assist to marketing managers to make a long-term relationship and strong interaction with its people through social media. In the shade of this interaction, needs of customers
have identified and a product will present according to their needs. Therefore, this process will has let to increase selling, being profitable and getting more strong of brand name.