Protect Markets, Profits & Sales:
Protect Domestic Markets by Following Customers Overseas
Attack in Competitor’s Home Market
Use Foreign Production to Lower Costs
Protect Foreign Markets
Respond to lack of foreign exchange
Respond to local production by competitors
Develop downstream markets
Respond to protectionism
Guarantee supply of raw materials
Acquire technology and management know-how
Diversify Geographically
Satisfy management’s desire for expansion