Store Electronic Systems (SES) (NYSE Euronext: SESL, FR0010282822), the leader in Electronic Shelf Labeling (ESL) systems for food and non-food retail, had recently selected Identive’s near field communication (NFC) tags to power innovative electronic shelf labels that allow consumers to access a wealth of information about product pricing, composition, origin and manufacturing, through a smartphone. Three million Identive NFC tags have been ordered for this ground-breaking retail application, which is the world’s largest of its kind.